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Major U.S.
Electric Company

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Wildfire Mitigation &
Veg. Mgmt. Communications

Customer Profile

A major U.S. Utility that serves 430 cities & communities with a total customer base of ~5 million residential & business accounts within Central, Coastal, and Southern California.

Bridgewater Approach

  • Build awareness of the need to adopt new inspections processes and understanding of the benefits of the reimagined inspections
  • Reinforce the reality that the expertise of inspectors in the field cannot be designed out of the inspection processes

Results

Stakeholder communications effectively told the story of organizational readiness to transform the wildfire mitigation and vegetation management inspection process, and how we will operate and work in a change environment. Deliverables were compelling, people-focused, clear in purpose, backed by leadership and constantly reinforced to sustain gains made.

Customer Challenge

  • New ways of working required to conduct quality asset inspections
  • Perception that technology will replace employees
  • Lack of ongoing stakeholder engagement to reinforce behavior changes

Bridgewater Solution

  • Provide strategic framework, guidelines, methods, and tools to develop, execute and track communications
  • Develop clear, compelling messaging on why change is happening and how technology frees up employees to perform value-added work
  • Validate that messages are received and understood
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Communication Governance

Customer Profile

A major U.S. Utility that serves 430 cities & communities with a total customer base of ~5 million residential & business accounts within Central, Coastal, and Southern California

Bridgewater Approach

  • Establish an Integrated Communication Governance oversight approach and mature the Communication Engagement Model that aligns with the company's strategic objectives.

Results

The company successfully established a communication governance structure, communication council, and an integrated processes and tools that helped improve the overall communication efforts.

Customer Challenge

  • Communications are unplanned, ad-hoc basis, and not tailored to the audience
  • Understanding the business/project point of view
  • Integration and timing of business/project communications
  • Not enough skilled resources and time given to Communication Process
  • Lack of a feedback mechanism

Bridgewater Solution

  • Assess current Communication capabilities, determine desired state, conduct gap analysis with recommendations and proposed plan
  • Build a scalable Integrated Communication Approach to meet current and future demands for project consultations and project execution
  • Increase the Effectiveness of Communication tools and standards while increasing the Communication skills of leaders, managers, project teams, and employees
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